Our Mission

We believe that regular, meaningful connection is the best way to empower, excite, and engage our kids.  We help parents connect by providing inspiring, humorous, and engaging products that start conversations, and supporting these products with tools that guide and deepen their impact.

Our Vision

Together, we will create meaningful, lasting connection, and
inspire the next generation of scientist, engineers, mathematicians, and explorers…

Why we are more than just T-Shirts

We understand how difficult it can be to connect with your kids, with all of the meaningless noise that surrounds them in today’s world.  We’re here to offer you an alternative, a way to start a conversation.

The Rad & Rising Connection Plan

Step 1

Buy one of our RAD products.

Step 2

Get inspired and learn about the equation, engineering principle, or interesting historical facts related to the product by reading the included guide, or watching the associated video.

Step 3

Delight your child with the T-Shirt or other RAD product.

Step 4

Let the conversation begin!

  • Show her how to solve the equation
  • Discuss the underlying engineering principle
  • Laugh together about the odd science fact
  • Explain to her how these laws affect her daily life

The potential is limitless...

Step 5

Build a habit of connection through continued STEAM based conversations and projects.

Join our our community by adding your email to our list, and we'll send fresh ideas for projects, discussion, and stories straight to your inbox.

Our Commitment to You

We will ensure you are completely satisfied with your product, or we’ll take it back, no questions asked.

We want you to be completely satisfied with the look, feel,
and excitement generated by our products. 
For this reason, we allow returns within 30 days, no questions asked.

We will provide you with everything you need to engage your kiddo using our product.

For each of our products, we have developed a list of talking points and interesting facts, giving you’re the tools you need to engage with your kiddo over the product.

We will make sure you understand, and can explain each concept to your kiddo in ways they will understand.

For each product that includes a mathematical or physical
formula, we’ve created a step-by-step guide or video, which covers exactly how to solve the equation, and some of the most frequently asked questions.  We are also always available for questions, and will happily walk you through the process.